A skilled photographer and stager are a Realtor’s best investment toward marketing a listing effectively and profitably to maximize client service and build referrals. In like, a seller’s best investment toward the most effective, profitable sale of a valued commodity home is a knowledgeable and experienced realtor, skilled strategist, and effective negotiator.

The end result was a profitable sale that grew my equity and my neighborhood’s property values exponentially.

Last year, I prepared and sold my 50 year old Dallas home at the beginning of the pandemic over asking price.  What is different today one year later? 

As a DIY’er, making your home photo ready for listing pictures does not have to be daunting. You may already know which tasks need to be completed, but your best focus of energies will be determined by your realtor.

I’ve focused on the fixed assets of the home, and added value with old door replacements, new backsplash, new paint, and mid-grade bedroom carpet.

Priority #1 in presenting your home to buyers:  Grab them at the curb with an inviting presentation that includes color, texture, and style.  Bring them from the car to your front door, and visually invite them to explore more values in your home. 

Let’s talk basics. Lighting is a fundamental “make it or break it” for any pictures, and especially for online home listing photos. This is the time to walk through the house and replace old light bulbs with maximum wattage soft white light bulbs between 2,700-3,500 lumens.

Relocating to a new place is HARD WORK!!! It’s even harder during a worldwide pandemic when you are trying to stay safe amidst all the tasks required of listing a home and getting it sold.

Do you remember not so long ago?  It was March 2020, and I will living in Dallas at that time.  I had just completed a vacant staging on a little condo in the city, and it was time to destage.